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New Visual Identity

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June 16, 2010

The new Regina Downtown visual identity results from collaboration between the RDBID and the City of Regina. As a City of Regina partner, the RDBID wanted to find a new visual identity that on one hand worked within the Infinite Horizons branding adopted by the City, while on the other hand, provided the organization with a unique look and feel that would enable them to market Downtown Regina as a destination

The new visual identity was achieved by taking an existing element from the Infinite Horizons branding and augmenting it with different colours from within that brand. The resulting visual identity is filled with vibrant colours and upward movement, much similar to what Regina Downtown is today - a hub of commercial, cultural and residential development that is brimming with vitality, diversity and opportunity.